Day of the channels need to innovate.docVIP

 PAGE \* MERGEFORMAT 16 Day of the channels need to innovate Daily chemical industry, with the WTO entry has been more than five years, and run-in period has been largely completed, that is, married near the end of the honeymoon period has to face is that the days of real guns with live ammunition to engage in daily chemical industry enterprises, professional manager The more people a sense of pressure and sense of urgency, the present longitudinal multi-national brands, there are no enemy forces are a powerful company able to compete outside Dingli large foreign ‘invaders’ who can not shake the United States, Procter amp;amp; Gamble brand position and values, has finally The position of the old one still not fixed, invincible great Chinese rivers and mountains, is lucky, or well-managed, all in all can be certain that foreign companies can have the foresight to run the China business, they exercise not only a product as simple as that More important is the brand values and humane care, industry saying: ‘do first-class enterprise culture, sales of second-class enterprises have done’ to reflect the channel from the management, improving, construction, innovation is the importance of excellent! To this end we have come from the positioning of channels cut into today’s topic; talk channel, will have to talk about channel planning. However, the performance of the current market is concerned, the management of the channel are more into the details of the perfect words, if the market position in the enterprise without a comprehensive, sophisticated, and channel planning issues will obviously be subject to a certain degree of contempt, or is ignored, as well as many problems are concentrated in the present is not correct, the source channel of the planning aspects of unclear, resulting in channel operations can be many problems to find seeds. A need to establish the traditional types of market channels to become a secondary channel, while the second, three types of