Day of the terminal- brand portfolio of different channels for seamless coverage VS.docVIP

 PAGE \* MERGEFORMAT 6 Day of the terminal: brand portfolio of different channels for seamless coverage VS I have served a customer Xichang, Sichuan Province, the annual retail sales in the region can reach more than 1000 million, if it is in the coastal economically developed areas is not surprising, but in Xichang on easy at all, they are how to do of it, I also take this question a two-day field trips, and concluded that in the affirmative. L Xichang client manager was originally a secondary school art teacher, 96 years into the daily chemical industry, from small wholesalers to start, and gradually transition to the terminal, wholesale equal emphasis on a single channel by a single brand development of multi-brand, multi-channel differentiated integrated operation. 1, multi-brand differentiation operator: Multi-brand’s core problem is not ‘more’, but rather the ‘differentiation’. Brand’s market positioning of the various scientific, rational and effective combination, which is to maximize consumption of the various target populations gap-free coverage. The first thing we look at what her agency brand? 1, Nivea: high-quality brand name products, image-building drive to play ‘agent product groups’ role is a stepping stone to cut into the marketing channels. The main target group is above average income, aristocratic, white-collar, the pursuit of quality of life of consumers. 2, Dr Lee, Yi skin cream: to highlight the efficacy of products, speckle, anti-acne, nursing and so on, to enter the market earlier on brand established a good foundation, some specific consumer groups and loyal consumers, the effectiveness of products positioning is ‘timely help’ type is to solve the ‘obvious annoyance’ of skin problems. There are spots, there are pox, black if left untreated, the skin and then with smooth, soft look is not beautiful, like a significant flaws, like jade. Although these products are not widely Shouzhong Mian, but this was partially due to a breakdow