Dealers eligible to win the game.docVIP

 PAGE \* MERGEFORMAT 10 Dealers eligible to win the game Game makers The second is the dealer’s personality resources planning Li Jian, that the traditional function of the largest distributors of products agent, but the products are not dealer’s control. This is the reason why dealers do not say the root cause. Manufacturers to arouse interest and attention, change from passive to active, dealers need to create in all aspects so that manufacturers can not take away the personality of resources. Compared with the manufacturers on the local market understanding and grasp, it should be the biggest advantage of dealers. Dealers must have their own innovative ideas for the market, and secondary planning capabilities, and actively market operations to the enterprise to provide local, personalized recommendations, only in this way, dealers it possible to gain the initiative in the game manufacturer. [Case Study 1] the development of new markets, to pinpoint a breakthrough To take over Huiyuan Juice, when, to coincide with the reunification in 1997, Li Jian, the times correctly and timely planning of introduction of ‘Huiyuan Cup - the motherland’s children’s painting contest in my mind’, are well cut into the market in Shandong Linyi. And later follow up the victory after another in the market in all primary and secondary schools curriculum Huiyuan Juice major gifts, free Mojiang, speech contests, sun umbrella, the situation over campus activities. 7 months, the college entrance examination, it was also to help launch the Huiyuan juice health test activities, and in each examination center set up a free drinks Huiyuan point. Range around the target consumer group - students in the organization of promotional activities carried out so that Huiyuan quickly opened new markets. Was carefully planned, intentionally or unintentionally, is to allow consumers to learn, to recognize and rely on businesses by selling products. [Case Study 2] take this chance to the media,