Dealers existence strategic victory.docVIP

 PAGE \* MERGEFORMAT 11 Dealers existence strategic victory St. dealer is a provincial capital city of Central China a non-staple food distributor, the early main dairy agent, also represents many other sugar amp;amp; distilling the brand, its small size is also a little-known in the industry of small dealers, but after less than two years, he had less than 1 million monthly sales jump to deputy leader of a group of local dairy, monthly sales of more than 8 million. Do channel a key node in the value chain Previously, almost no manufacturers seek the blessing as the agent, finally secured a certain brand of milk power of attorney, but because of his sales are too small manufacturers do not receive attention. How to get manufacturers to support, by chicken-, is the dealer to obtain an entry point for long-term development. The value chain from the channel perspective, the dealer is simply the chain in an ordinary node, is the distribution of the main functions of dealer products, or transmit messages is the ‘setter’, while the second groups, retailers and other sectors also have a ‘setter’ of the basic functions, we can see, only with this simple, but do not have the unique nature of the functions of the face of the brand owner, there is no dialogue, the capital, of course, will not be taken seriously. However, in many industry value chain, for example, P amp;amp; G has a deep impression on brand equity, Coca-Cola formula because the unique a piece of paper, there are some health care products distributor or the marketing team with a remarkable marketing planning and market advantage, they naturally occupy the dominant position of the value chain, simply because they have mastered the entire value chain, the ‘bottleneck’ or ‘comparative advantage’ of resources, thus enhancing their own position. Multi-fu, Wang has been a total inspiration, if I could control the entire value chain, a core aspect of manufacturers will naturally to me with admiration, by beco