Dealers face several common problems and solutions of the Road.docVIP

 PAGE \* MERGEFORMAT 12 Dealers face several common problems and solutions of the Road In May 2004, the author left the day * Group, period to communicate with many dealers, exchanges, and we all feel the market becomes more difficult, but some dealers went so far as to change its strategy to enter second-tier cities and county towns to do wholesale market, in order to seek higher profits. These dealers in second-tier cities in fabric network is relatively at ease now, for a time, but added to activate the second-tier cities in the wholesale market, bringing new ideas, the author has been on the radio doing the ‘survival of the plight of the Northwest Enterprise siege road’ and seminars, aimed at dealers, in order to grow fast, some basic strategy must be to master. ● the characteristics of domestic consumer goods market Affected by economic, cultural, commercial structures, and other factors into the constraints of time, Chinese consumers are not mature enough reason, brand loyalty is not high, susceptible to the phenomenon of the impact of speculation - what’s hot on the market (actually is a popular business selling anything) I would what to buy! This line of ‘Old Master’ all understand, like a product-market success, it is necessary to quickly form a visually stunning enough distribution rate - the creation of popular atmosphere; The second is to maintain the rate of such Distribution, to maintain trend . In China, however, road transport costs are high, a vast real spending power of the consumer group is not concentrated, supermarkets and other large discount stores are just born, a large one from the tens of millions of sales of small retail outlets. Rely on the power of manufacturers to sell so many points on the Distribution and maintain logistics, will ‘lose die’. There is no active participation at all levels of distributors, manufacturers can create popular, maintain Pop! This is the domestic market (especially the consumer goods market) charact