Dealers can not afford injuries, Chinese wine market go-.docVIP

 PAGE \* MERGEFORMAT 6 Dealers can not afford injuries, Chinese wine market go? 2014 In addition to the suffering of the manufacturers, as well as thousands of dealers struggle in the front line. With the risk of declining markets and calm, dealers growing, Beijing COFCO largest distributor Holford Xin crisis The false alarm to the fat from the east tragic closed shop, the channel line in the face of brutal market realities, but also withstood the manufacturers to give the various pressures, as well as the internal management of the disaster brought about uncertainties caused Difficulties corporate government and media attention, and the dealer’s difficult and painful but rarely concern. In the economic downturn in the environment, the dealer group has become not afford to hurt the class. Dealer order from harm, we must first know how to choose. For example, this year the craziest little wine market, in the face of so many on the market a little wine products, homogenization trend has been very obvious. Dealers how to choose a promising market of small wine brand? Brand protection: wineries produced, strong brand endorsement For liquor products, consumers recognized the need to win two core factors, one taste, the second is brand wine products, too, was able to win the favor of the consumer products, must have sufficient visibility and reputation, So in order to obtain hundreds of times consumers drinking, psychological needs not just drink so simple, but a manifestation of cultural tastes, sometimes it is embodied identity. Therefore, in the selection of a small wine distributors of products, from two aspects to judge whether it is worth Agent: One, the product’s origin, whether it is from the name of the winery, the second is the plant product consumption reputation, whether much consumers Compliments like. , born equal wineries have a strong quality brand endorsement safeguard drinking can reduce auto sales pressure, and need quite a waste of breath