Dealers brand marketing road.docVIP

 PAGE \* MERGEFORMAT 13 Dealers brand marketing road No brand, no core competencies, all caught in a speculative or bandits operating style confused. Dealers regardless of the strength of weak, if not brand development ideas, the gradual decline in the market eventually. Brand development here refers to the dealer how to create their own commercial brand and business position. Fact, on the dealer brand development issues, is not a new topic, cliche, but for many developing dealers, whether How to brand management and operational, is still very vague and even there is a great confusion. Locate a reseller of brand development is inseparable from the core competitiveness Dealers should be shipped to the brand, the first based on the opportunities and threats own strengths and weaknesses as well as external competition, determine what you can and can not do, and what competitive advantage is what will give partners to provide value and services. clear positioning can boost the core competitiveness of dealers quickly embarked on the fast track development of the brand, rather than anxious confused wandering in the former way. clear positioning the core competitiveness of the rapid integration of resources can promote dealers, create a unique and differentiated business platform and positioning the organization through this core competitiveness manifested, collaborators and consumers in order to win the attention and trust in the industry value chain to maximize the game. Case I: Fujian Wei Huang food company based mainly in food agency early 2004 entrepreneurs are also facing difficulties without good brand driven, with sales of 6,000 yuan a month, after eight years of hard work, and now the company’s sales reached nearly 2 one hundred million if the dealer according to the conventional model of development is simply select the brand, to find the second installment, the end result can only be a porter, let alone beyond the local dealer big in the early da