Day of line with the professional lines market competition situation analysis and comparison of.docVIP

 PAGE \* MERGEFORMAT 17 Day of line with the professional lines market competition situation analysis and comparison of 1, daily-line overview of the competitive situation of the Evolution: 1, the capital level of competition Although the mid-eighties, the Chinese local daily chemical enterprises have experienced the height of a boom. For example, say ‘dynamic 28’, ‘white’, ‘panda’, ‘seagull’, ‘Guilin’, ‘Tianjin’, ‘China’, ‘United States and Canada the net’ and so a large number of brand-name products are active in the Chinese soil. For the still at the initial stage of reform and opening day of the Chinese market, these brands of birth and active, as well as the competition between them, are in the ‘planned economy’ of the ‘genetic’ in a relatively under the fierce market competition in an atmosphere which does not . So, precisely, the Chinese daily chemical industry, a real sense of competition in the market, beginning of foreign intervention on the market. This is evident from the official figures clearly confirm this point: the cosmetic industry in 1985, gross domestic product of 10 billion cosmetic industry in 1990, GDP rose to 40 billion cosmetic industry in 1995, the GDP of 190 billion yuan in 1999 the completion of sales of 30 billion yuan! In other words, from the late eighties to Procter amp;amp; Gamble as the representative of foreign companies enter the Chinese market after Japan, China’s cosmetic industry’s GDP achieved a qualitative leap: from cosmetics in 1985 to 1 billion yuan worth of industrial output jumped to 1990 Cosmetics 4 billion yuan of gross industrial production! Also because of strong foreign investment into China’s Japan-based joint venture, many companies have chosen the road, but because of keen on ‘joint venture’ and blindly neglect their own brand of brand value and the corresponding protection measures, which was subsequently ‘joint venture’ pushed ‘does not another brilliant ‘or even’ die ‘in misery! China Day of the compe