Declining sales of traditional health care products of the three major injury.docVIP

 PAGE \* MERGEFORMAT 6 Declining sales of traditional health care products of the three major injury Chinese health products industry in 1984 its market size is 20 billion yuan in 1994 will grow beyond 300 million, followed by a ‘soft-shelled turtles fine event’ allow the industry has been hit hard. After the fall of 1995, 1996,1997 years of consolidation, health care products industry in 1999 restored to 1994 levels, while in 2000 reached an unprecedented 50 billion yuan. However, in 2001 the ‘calcium overheating’, ‘nucleic acid storm’ for health care products industry once again into a ‘crisis of confidence’, industry-wide sales in 2002 dropped to only 200 billion yuan in 2003 due to SARS managed to reach 30 billion reasons , and this one, but would be an Amway 100 million, what are the factors leading to the same economic conditions, the level of health care products sales continue to decline it, carefully health care products seems to have the following three main injury An advertising effect of the decline of Once upon a time, China’s medicine and health products under the impetus of the ad has achieved great success one by one, the sun god, the brain of gold, 3, etc. With the bombing of the advertisement to obtain health care products on the market and the record so far no one can, but it is This behavior Banded to the harm caused by this industry is a realistic placed in front of us. In 2003 the total amount of calcium in the market of about 1.5 billion, but to go the hospital and the prescription of calcium channel sales accounted for an odd D to 3 million, compared to cover the lid, giant advertising in a strong promotion of the Both the sales and also but only 2-3 million, the same phenomenon also appears in the vitamin market in 2003, 2003, China’s multi-vitamin market value of about 30 million, of which the field of OTC gold Shi and Kang, Centrum Silver Strip, 21 Jin he was three the total sales of nearly 20 billion in about occupying two thirds