Design - decided the fate of the emerging clothing brand.docVIP

 PAGE \* MERGEFORMAT 10 Design - decided the fate of the emerging clothing brand As a clothing business, decided to market operations and the success or failure, there are two key parts, namely, design, and second, marketing, these are two core business operations, but also a powerful weapon to win the market. Figuratively speaking, only the design of products to meet market demand, sales go about shouting, to pass the brand promotion, access channel construction, advertising, measures such as means, bring products to market, and get a good harvest. However, if the product design problems, no matter what your marketing department to buy power a yell, the market will not buy your account. For a new clothing brand, the product design still important, but also the key to determine their survival. In general, the new clothing brand, first and foremost task is to find a design director with industry experience, to operate a comprehensive product, pre-all the work, are carried out around the design. If pre-market survey, through market research to determine the design direction for the procurement of raw materials, but also the material basis for the design protection. Therefore, some companies in order to save costs, are generally in the formation of the design department, and then build marketing department, followed by one to two months, and then consider the formation of customer service, promotion and other core sectors. (A company is originally engaged in the wholesale business, is taking the traditional distribution channels throughout the country apart from Tibet, Ningxia and Qinghai, and several other provinces, the provincial level are equipped with wholesalers, and wholesale network is almost all over the country. The company owns two Wholesale apparel manufacturing factories and three brands, Ltd. is a women’s casual pants, casual pants is one of the founders DP. in the pants on the market and Fujian ‘Weilan Xi’ Zhengzhou ‘Dream Shuya’ par, relying on w