Details of the Enlightenment- database marketing customer management experience to enhance financial.docVIP

 PAGE \* MERGEFORMAT 11 Details of the Enlightenment: database marketing customer management experience to enhance financial Marketing research in the service there is an important technique called ‘Moment of Truth (MOT, moment of truth)’, whose main thrust is through the analysis of customers receiving services of the key experiences and to seek to improve the quality of service experience, insight (also known as the MOT-point ). In this study, a number of seemingly the end of Lemna minor details often determine a customer’s service with or without the key decision-making, but also for marketers in terms of system solutions that may be just what the details of customer marketing and service of the most good leverage points, how to find and use these Leverage Point - Devil in the details - many are in the domestic market in the process of marketing the services sector who have made no small challenge. Here I want to personally experienced two episode, intended only initiate receiving services from the customer point of describing the experience. Coincidentally, the two encounter took place in and in the same state-owned banks (hereinafter referred to as bank A), contacts and numbers and all are related. Episode 1 - 6 1000-16000! One day in early 2006, I received a joint-stock banks sent a Gold credit card, credit line of 1.6 million, at a time when a bank A, the amount of six thousand Shredded the credit card has been lying in trash somewhere. This took nearly three years, the old card, and yes I did just returned from a business school in Shanghai after graduation working at a consulting firm because of the nearest and handled. As a junior consultant, six thousand of the amount to meet their daily expenses and short-range travel and other basic enough. However, in early 2006, I had the honor to become another consulting firm, department heads, because real-time nature of contacts between the major cities increased credit card when booking air tickets and ho