Demand Marketing (middle).docVIP

 PAGE \* MERGEFORMAT 11 Demand Marketing (middle) Third, need to be subdivided the need to locate the need to mix Need to be subdivided is to the needs of consumers all aspects of the requirements of subdivision in order to identify these requirements need process. Need to be subdivided is a continuation of market segmentation, market segmentation in defining target markets and product positioning, the model was just identified a need root needs. The root section of the needs of the specific needs of the performance of branches need not yet been determined. Need to be subdivided is to determine the needs of the school section of the process of needs. If a company through market segmentation, target market, identified as color television market. That is, color TV is the needs of consumers. At this time of the color TV business model technical performance specifications are not set, it must be broken down into color TV this need, such as the voice of consumers into the requirements, appearance requirements, the election platform of the requirements, and need to identify these requirements, such as the voice of realism, the pictures are clear, good looks, the election platform remote control and so on. Such as TV sound, images and other requirements as the need to determine location. Sound, image, appearance, the Commission combined into TV sets and other requirements necessary as it requires a mix. Need to combine the various needs of consumers is to mix in the same kind of goods is not limited to the section needs or require a combination of branches, roots need and can be combined, such as tape recorders, auto-focus cameras. Need to combine general there are three modes: 1. The material substance combinations. This combination of marketing in the core product, tangible product and additional product portfolio amp;quot;Figure 20amp;quot;. 2. Combination of material and spiritual 10. Need for this combination is used by a number of advertising companies. I