Designed to return.docVIP

 PAGE \* MERGEFORMAT 7 Designed to return I engaged in a well-known domestic brands of water heaters advertising work, recently received a customer sent me a 04 year new product planning, let me feel bursts of frustration. This frustration comes from two aspects. One is to bring the work of their own sexual orientation error (Fortunately, I know that an error exists); secondly, because the client side is responsible for product planning manager is a well-known art institutions in the domestic product design professional postgraduates. Customers to my product planning, product design and appearance of the shape of the style of the product in the market to determine the core competitiveness. First, the need to clear that product design, product line planning in the end are we going? That is, let us reflect on why we design. Do anything to require an explicit purpose, definite object in view, a good grasp of the overall direction, in order to do a good job done in place. If the purpose is not clear, it will hit the East hit the West, where the operator where to go; and, we must grasp the direction in line with this purpose, because only the fastest in the right direction in order to reach the destination, otherwise, once the wrong direction, the more is doing excellent, the mistakes will be deeper. Therefore, if in the wrong direction, and would rather let a fool to perform, but the direction of the way, we must make a kit only to perform. So, we carried out the purpose of product design is where? In order to enhance the competitiveness of their own products in the market! As a product is concerned, how can we achieve this competitive edge? Whether the design alone will be able to achieve it? I will not answer this question, let us assume that. Suppose we are now one of the most ordinary consumers into the store to buy a product they need, then you first whether the fancy beautiful shape, and then hold the left do? (If not, then the appearance and styling pro