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Determine the degree of regional markets distributor of the density
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Determine the degree of regional markets distributor of the density
How to design a distributor density, is always in the classic channel management issues, such research articles in the newspapers and magazines are also not uncommon, many of whom insights. In this paper, would like to ‘market-oriented regions and distributors density of’ the relationship between the talk about some personal experiences.
K-I is a multinational industrial manufacturing companies, their end-users in government agencies and enterprises and other large groups of procurement and a large number of small and medium sized customers are covered by sales through the reseller channel. And everyone else, frequently encountered problem is that a region is to select an exclusive distributor, or choose a number of distributors or, as the center is a prefecture-level cities or in county-level cities as centers for the distributor?
China’s economic reforms have a National Economic Research Institute Foundation, the research results - ‘China market index all regions the relatively market-oriented progress report (2001)’ Annex. To such indicators as the proportion of private economy in mainland China in 30 provinces and cities made a market-oriented sort, which ranked the top three in Fujian, Guangdong and Zhejiang, and Shanghai, Tianjin municipalities out 6,7 bit, Beijing columns 14-bit, most of central and western regions rank on the list. The more areas of the former top shows a high degree of its market, a prosperous economy and a large number of small and medium sized private investment in the region, less than the average economic level. After ranking the more market-oriented regional indicate their low level of private investment in economically underdeveloped or less dominated the government invest in the region, central city and the surrounding areas gap between economic level.
After the study found that the more market-oriented is more suitable for areas of h
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