Detour into the old wine Qiao Guilin Guangxi-breaking high-end market.docVIP

 PAGE \* MERGEFORMAT 7 Detour into the old wine Qiao Guilin Guangxi-breaking high-end market Old wine in Guangxi Guilin Flower Co., Ltd. in 2002, three regional launch of new products in the high-end, at present there are three main products: 39 ° Lo Guilin, Guilin old 45 degrees, 52 degrees the old Guilin. Guilin is the old 45-degree main product, the market supply price of 60 yuan or more, the hotel end retail price of 100 yuan, while the 52-degree wine for the price of the old Guilin, the 178 million commercial super retail price of not less than RMB198. 3 flower shares prior to the introduction of the old wine in Guilin, mainly below 20 yuan mainly low-end products, local consumers to the long-standing concept of local is not good wine. According to the insider introduced, the old wine in a real operation in Guilin market since 2003, so far, the regional market sales have been 6,000 million per, and has been operating in the local five years the major competitors in the national Luzhou strong brand sales of well-matched. Old wine in Guangxi Guilin were established in northern Guangxi dealers and distributors Guinan, as in 2003 the newly established distributor Guinan spent three-commerce in the old village of Guilin, the brand has played a key role in the operation, which accompanied the growth of the old Guilin quickly the course of development for the growth of large dealer to provide ideas for reference. At present, the liquor industry, form a clear regional product and national product competition situation, and many real estate brands are constantly building barriers in order to enhance competitiveness. Unfortunately, due to historical reasons, many regional liquor companies make more use of low-end products mainly to the high-end products in the process of transition is not much successful. Guilin’s success is no doubt the old for these regional products into high-end market offers a valuable model, while the difference in the success of the old