Design is productivity - an alternative sense of the era of weapons.docVIP

 PAGE \* MERGEFORMAT 13 Design is productivity - an alternative sense of the era of weapons One, feeling the time has come The rapid development of socio-economic level, brought a great wealth of material life. Maslow’s hierarchy of needs theory, said that people meet the basic conditions for survival after, they begin to turn to the pursuit of security, self-worth to achieve higher levels of demand. Can be seen for several years with the GDP growth rate of about 10%, we have started moving to the well-off society, it is in the hands of disposable income has also increased substantially, housing, automobiles, travel and others have become hot consumer, mass consumption, from simple evolved into the basic needs of an increasingly diverse higher level of demand, consumer trends in a notable characteristic is shifted from a functional consumer enjoyment and consumption. In the enjoyment and consumption, people are feeling more and more about her. We will often hear a variety of consumer sites such as saying: ‘I think this is good’, ‘I feel like not very good’, ‘Man You feel’, ‘feeling’ is becoming an increasingly high frequency words. What is the feeling? From a psychological perspective, the objective sense of the human brain is a direct reflection of things to individual properties. For example, see colors, hear sounds, taste the taste, smell the smell so that they are produced in the human brain, the subjective sense of image 11. Visual, hearing, smell, taste, skin sense, are we often say the ‘five senses’, but rumors of ‘sixth sense’, then the mean with the elusive mystery. To explore the feelings of consumers, it is closer to the perceptual psychology. In psychology, explained that the objective perception of the human brain is a direct reflection of matter as a whole. For example, we have seen through the sensory organs apple red, smell of Apple incense, taste the apple flavor, smooth touch to the Apple and hardness, culminating in the ‘Apple’ overall i