Design strategies do not embroidered on the sack.docVIP

 PAGE \* MERGEFORMAT 6 Design strategies do not embroidered on the sack Can be said to be devastated by the recent information industry, Dell, Intel, HP, Sony, and so a month once all-powerful performance of business ranging from landslides, while in deep losses, but also no lack of bright spots, Apple’s IPOD music player swept the globe, Motorola With A contrarian rise of ultra-thin mobile phones, Samsung mobile phones virtue of product innovation designed to be giants, these highlights are derived from product design, thus, design strategies that both familiar and strange term has begun to enter the corporate scene. Some even shouted to design strategic era. When the product homogeneity allows businesses frustrated by the price battle, corporate exhausted, while the core technical barriers and difficult to climb when the design strategy that seems both pleasant and feasible business model just as a beautiful rainbow in hole opened China’s enterprises heart. As a result, Changhong, the initiator of this price war, seriously the ‘COOL’ as the 3C strategy of a pole, and invited to cheer on Xu Jinglei; TCL the world’s largest color TV manufacturer has bought a European design company, prepared to design future battles rivers and lakes. Design, creativity has become an enterprise in China to bail out of the life-saving straw. But wait a minute, design strategy to the enterprise can really spin gold from straw, black-bone chicken variable Phoenix do? In Dianqi this weapon before, why not think about the design strategy in the end is what the stuff? ‘Icing on the cake’ Similarly, cell phone, a similar product, price difference of several times, and poor backward in appearance, structure, and feel different, which is neither a technological gap, nor qualitative differences, are all design elements, indicating consumers are willing to pay for the design. However, this does not mean that product technology, function and quality of these basic things is not import