Design your sensual voice.docVIP

 PAGE \* MERGEFORMAT 8 Design your sensual voice The limitless expanse of the market every day to accept the dumping of heavyweights to its products (including services), but the Smoke in the desert, river sunset, and competition will whip mercilessly punish the weak appearance, how to make their products become the final winner? Perceptual image of the brand spokesperson for you open a new window, you will be here to breathe the fragrance of victory. Perceptual image of the brand spokesman is designed by the enterprises themselves, and has a unique personality, brand image and is life-giving graphic logo, mascot and so on. This voice is the star of general use, experts, beauty and other living person (hereinafter collectively referred to as ‘star’ or ‘star people’) to do voice is different. Celebrities, personal problems often as a brand spokesperson for its tremendous impact on the image. Therefore, many companies also employs a number of stars as the spokesperson, the cost of course, follow up, but also a strong time-bound. Meanwhile, with the endorsement of the product star more and more likely to cause cognitive ambiguity. As a result, many companies launch a brand spokesperson sensuous image as an enterprise product brand spokesperson (see below) Household Appliances Industry: The author believes that a sense of well-designed image of the brand spokesperson generally have the following characteristics: 1, unity. Perceptual image of the brand spokesman and corporate logo, font, color performance of a unified corporate image at the same time serve as a link businesses, products, publicity, promotion links, services, and many other actions, the role of the image of a unified whole, is a company to maintain all promotional part of the link. Customers and the community to see the brand lively, vivid, personalized perceptual image of the spokesperson, just as exposure to the brand as a whole. 2, intimacy. Perceptual image of the spokesmen for the bran