Desire loyalty.docVIP

 PAGE \* MERGEFORMAT 11 Desire loyalty Today, most companies realize cost a lot to attract new customers than to retain old customers more to spend money. However, business is becoming increasingly fierce battle with the price war today, knows how to keep old customers the company is also the wind Maolin angle. Company’s ability to win the loyalty? How to make the customer loyalty? What will it lose its integrity? To find these answers, autumn 1995, the U.S. model of research group for Canada Trust, the Kennedy Space Center, McDonnell Douglas, and瑞兹卡尔顿 hotels, and other nine companies, has conducted a research and test loyalty. This study tests revealed a number of interesting insights, including the following aspects: Behind the emotional loyalty This study tests found that Americans have incredibly loyal feelings of nostalgia. They believe they know what the loyalty, but now they are not loyal to. Lost-to-know valuable. Although people know the real loyalty does not really exist, but the Americans want to go back dream loyalty. The strong desire of the faithful to make them ready to go and create loyalty. ‘We understand that Americans are eager to loyalty. ‘A company’s quality consultant, said,’ Americans are not all the people loyal to him, however, to regain hope and loyalty has not been extinguished. ‘ Psychology from the American desire for loyalty with their best friend - the dog can get a glimpse of the relationship. ‘When I got home from work, my dog always stay there, looked at me affectionately. ‘Such words can be heard from time to time. However, if the dog’s owner asked for further searching, they also have to admit that if the fence on the other side of the meat and bones even more temptation, and their dog ran immediately. Americans are exaggerated and the nostalgic feelings of loyalty from their relationship with their mothers for the first time mark. The study of human culture, scientists and market researcher G * Clotet Ruibo Li belie