Design of a competitive intelligence operation mode.docVIP

 PAGE \* MERGEFORMAT 5 Design of a competitive intelligence operation mode I recently contacted a home appliance business, the company’s control for the competing brands, content and direction of the attention bias in the market dynamics of the real-time monitoring rather than a simple sales data. The need for attention to the market from this point of view, because the promotions, price adjustments, new products such as the proportion of sales approach is an important factor affecting the market, timely attention to these factors, the CIO more accurately grasp the pulse of the market, adjust their the promotion of strategies and sales staff in order to mobilize the initiative. Needs analysis Such information may be latent demand for a common market: focus on regional market conditions the terminal dynamic random monitoring to point, and decision support. Emphasizes the client does not want to get through unconventional means competitor information, I hope the open market through the sale of competing brands to promote the normal behavior monitoring, coupled with post-analysis and anatomical, to find themselves with the rivals in the course of the gap between the terminal and targeted marketing to promote correct their practices in order to surpass competitors. That is, more willing to act through the track record of market competition and consumer concerns, to achieve a breakthrough in search marketing. From the above analysis, whether the design of a tool-level research model, through the channels of competitors in the terminal behavior of the normal open market monitoring, analysis of the business and its competitors in these gaps? This idea should be established, must be able to answer the following three levels of questions: 1, this model can find it? What was the rationale? 2, the value and use this product how? Industry in the use of the situation? 3, the hardware requirements for such products and services to? Who can produce or provi