Diagnosis of the regional market beer sales.docVIP

 PAGE \* MERGEFORMAT 9 Diagnosis of the regional market beer sales Beer promotion cycle of several major Beer, beer sales promotion has become a routine job content, even though the means and the level of beer sales continue to increase, but there are also many problems. Beer sales are very often become a marketing chiefs wishful thing, a great promotional efforts and the results often fall into a few cycle: The phenomenon of one: promoting and not selling. Promotions, and may not achieve sales volume growth, due to the participation of competitors in areas such as promotion causes ineffective. Phenomenon 2: No promotion is not marketing. Promotions After showing a significant decline in sales volume, which is not to promote sales of beer is not sold into another one landscape. Some companies engage in annual sales, as long as the decline in sales immediately to stop sales. This phenomenon in Henan many beer enterprises are quite common. The phenomenon of three: a disguised price cuts. Promotional sales despite a big increase, but poor marketing process control, particularly in rebate promotion for dealers to compete with the price of space, the enterprise’s products have a ‘mule sale price of a donkey’, costs and become promotional transfer price cuts. Phenomenon 4: Promotional over. Promotion significantly shorter product life cycles, their products and promoting death. Sales go up, and hurt the brand, the product is dead there is a common problem many companies marketing. Why did all these promotional issues, this was because of our lack of a systematic planning promotions too, there is no up from the root causes of problems are identified, marketing problems, from three aspects: First, salesman did not sell. Because promotions are mostly aimed at new products, often have great difficulty, coupled with salesman ‘interest’ of the multiple considerations, a lot of promotions in the salesman at Jiu Ji ‘executed’ any more. For example: in March 2005 in