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Diamond Theory- brand fineness of the detector
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Diamond Theory: brand fineness of the detector
Autumn has to, you need to purchase some clothes. In the past I have been in the retail store or buy Taobao, the main choice is made mid-priced brands or international brands of fine imitation version, because they seem to represent good quality, affordable benefits the brand. However, some time ago with UNIQLO clothing stores in an encounter, but I was completely overturned on moderately priced clothing brand made a good impression. that their “intention” shopping experience accumulated, it’s that within half a day to collapse of the. Perhaps you think I said public pool a little part of it drying my shopping list now: a fine pure wool suit coat as long as 599 yuan lattice (Taobao shop last week promotional price of 499 yuan, and texture, and style of work Younger and Rimula a lesser extent, after the discount in more than 1,500 yuan. sleeved quick-dry T-shirt, 39 yuan, or OZARK Pathfinder at least 100 or more. the list on the unknown out, in short, our family bought a total of 12 pieces of clothing, spending a total of only 1,979 yuan. the entire shopping process, the feeling is not spending money, but money. Cheaper than the price of domestic brands, style simple, tastes, generous, elegant texture, all created UNIQLO “cheap” brand image, since landing in Shanghai, Nanjing and other cities since the dress will set off a new trend, UNIQLO has become affordable for all sectors of the city, happy to buy branded apparel. I heard they plan to more second-tier cities in China to open stores, and I vaguely worry for many domestic brands. because the two are completely not in a cost-effective on the level, there has been no direct competition, the enemy without fighting a little soldiers of the taste. Want to get rid of cheap Chinese clothing into the lucrative high-end price range, this is a positive thing. But rush to build brand stores, crazy into advertising, wantonly open multi-level ma
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