Differentiation follow life-saving medicine Malata music phone.docVIP

 PAGE \* MERGEFORMAT 8 Differentiation follow life-saving medicine Malata music phone The first part of the marketing case - Malata further follow-up music mobile phone market. July 2010, I noticed an endorsement by Wang Han music phone advertising, Jiangsu Satellite TV lt;lt;if you’re thegt;gt; program announcements. Because it is in the “lt;you’re the onegt;gt; program announcements, which The show is the title sponsor of backgammon music phone, with its advertising style and backgammon is very similar to the style of music phones. For a time I thought that backgammon has launched its new ads. Results you look closely, advertising followed by the words “Malata music phone.” It turned out that VCD was born in Fujian Malata do further follow-up strategy of music performance mobile phone market. The reason is to follow up, because Malata back in 2008 on the introduction of related products into the music phone market. But the past few years , the Malata is still unknown the follower, and the music phone market with the followers of backgammon is precisely by virtue of location, beautiful ads, right price, and gradually become a follower by the market leader, and its virtue BBK OPPO’s dual brand strategy, and build in the music phone market, a strong defensive barrier, there is little chance for latecomers to get into. It can be said enough to show that the Malata market performance, over the years to follow the strategy it is basically a failure. So, this time to spend heavily to hire endorsement, after the show ratings winner in the national broadcast advertising, after a few years in obscurity, It is a high-profile attack, further follow-up music mobile phone market, will be successful? Part II: Comments, views - Malata will continue unknown. My answer is: follow the strategy of Malata’s still the same as the failure of a few years ago, its products and brands will continue unknown to continue. Why do you say that? Part III: Malata taken to foll