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Differentiation strategy to build national brand drugs.doc

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Differentiation strategy to build national brand drugs

 PAGE \* MERGEFORMAT 22 Differentiation strategy to build national brand drugs Uighur medicine after a mysterious 2,500-year history of precipitation, gradually formed a complete and unique medical theory. In recent years, the drug coverage often found on peacekeeping newspapers, it seems to have sensed a kind of atmosphere: the next few years will be drug-dimensional world! Xinjiang Uygur drug companies are no longer unknown, Victoria drugs Merchants in full swing in various places, government departments have also made a long-term planning - as a mysterious silence of the 2000 years of Chinese medicine, the medicine pending the development of the explosive would not be overlooked treasure! In 2006, the great plan Sandy marketing agency under the portability七剑下天山 Qikang Wei medicine to medicine-dimensional culture of investment to open up markets in the domestic pharmaceutical industry to create a lot of hot legend, but only by Liang Jian! In 2007, the pharmaceutical market as competition intensifies, product homogeneity is becoming worse, advertising marketing, marketing terminals, the third terminal becomes stronger, especially in the current policy environment, an increasingly grim situation, caught in an unprecedented drug marketing dilemma. To the contrary, the dimensions of national drug marketing as a drug began to be favored. This year, Qi Kangwei drugs will be more pragmatic spirit, the use of Sandy differences in planning marketing strategies, efforts to build personalized features brand, a single product breakthrough, through the organic integration of internal and external resources, keeping up the pace of Sinopharm will, take this chance to a sword, to continue to lead the new Victoria drugs, and establish a benchmark for drug Qikang Wei flag! Victoria drug market leader calls for Brand Sandy believes that the current peace-keeping drug market can be described as Xingxingdiandeng, quite a few businesses and the strength of the Qi Kangwei dru

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