Difficulty in marketing the naming of those destined.docVIP

 PAGE \* MERGEFORMAT 6 Difficulty in marketing the naming of those destined Why the new drinks are no longer marketable? Last year, Yangshengtang heavy launch a new product: TOT soda tea. Yangshengtang Although TOT soda tea had high-profile publicity, but sales were poor. Why is this happening? Consumers how? For consumers, soda tea after hearing the first reaction? Will tangle in the first ‘soda’ on this thing do not hear, what is the soda? For? Drink it? Although these issues are not very clear, but one thing is clear - this is certainly chemicals when everyone is talking about natural, no additives, you also get hold of this stuff out, not since discuss disappointed you? How can great new drink to sell? 1, say ‘I can do.’ How to solve? Best approach is to ‘soda’ words such as removed from the promotion, that is not to say ‘I am something.’ The name of the people you already know, and tell what’s the use? Like a fishbone stuck in the throat, than not. do not say category, how to promote it? learn Wanglaoji directly said, ‘I can do.’ ※ Wong Lo Kat can do? Initially, herbal drinks can not directly spread herbal tea that? Guangdong and Guangxi areas, which are the nose to drink, because the special bitter, no different with medicine, while the rest of the country, the concept of herbal tea is Geye, who like drink? tea drink hot tea, ‘Renzouchaliang’ is the best proof. Wanglaoji to sell when the beverage, but found it impossible to show ‘What am I,’ how do? It took a clever way, to say out loud ‘I can do.’ Wong Lo Kat can you do? It began by saying, ‘the fear of angry drunk Wong Lo Kat.’ Wong Lo Kat in the end is what? Me who cares, anyway, when the fear of angry consumers will drink it, I give you a reason to drink . effects? Sales by leaps and bounds, forcing the two music all into confusion, early muzzle directly at Coca-Cola advertising Wong Lo Kat - a group of young people around the pot shouting ‘eat hot pot, drink Coca-Cola.’ Wanglao