Digital Camera- Who can win the China war.docVIP

 PAGE \* MERGEFORMAT 25 Digital Camera: Who can win the ‘China war’ Early in September, Fuji Fine Pix304 launch of digital cameras, and the sale of the second half of this camera as a focus in the Chinese market in full swing. In a recent August 2, Fuji announced the sale of digital cameras in China, to achieve full range of language software, the first a ‘language off’. Some people think that, ‘the Chinese digital imaging era has finally begun’. Meaning may not really have that big, but the revealing of the Fuji behind the good intentions cherished in the Chinese market is beyond doubt. The move marks the localization of Fuji China a step forward in the process. Fuji was not so much a big way, blowing the horn localization is better said that sounded the hegemony of China’s Chong Fenghao. Fuji hopes that the impact of the digital camera market, to reverse the passive situation in China, because in this emerging field, Kodak’s market share in China, not the number of opportunities to grab. Over the years, China’s digital camera market has been dominated by foreign manufacturers, the basic market structure are: the United States, Eastman Kodak and Fuji in Japan for the first camp; second camp brands including Sony, Olympus, Casio, Ricoh ; while in the Chinese market is still in the market development period of China-made brands such as Founder, purple and so crowded corner in the market, secretly made power. The fate of an agreement to bring the two In fact, although with Kodak for the digital products on the market with two giants, but before 2001, Fuji has been in China, not better than the days. On pins and needles for Fuji because of an agreement, a three years ago by Kodak with the Chinese government signed an agreement exclusive ‘98 ‘. In fact, short-sighted if not Fuji, this agreement should not belong to Fuji Kodak. From the time of entering the Chinese market, the Fuji as early as Kodak, as a pioneer in the Chinese market, Fuji by virtue of their lea