Digital channels- a rational transformation of the face of flat.docVIP

 PAGE \* MERGEFORMAT 13 Digital channels: a rational transformation of the face of flat 2003 is the industry’s recognized as the amp;quot;Digital Yearamp;quot; in order to DV, DC, MP3 and other digital products, represented by China’s IT market, the biggest bright spot. Solely from the sales of digital products in recent years can be seen: in 2003 compared with 2002, digital camera sales and sales were up 139.2% and 61.4%; digital camera sales and sales growth of 197.3 percent year on year, respectively and 125.9%. Faced with this exponential growth momentum, Canon, Fuji, Olympus, Sony, and many other digital manufacturers working hard to compete for this market, with a view to share as much as possible the ‘sweetness’. Competition has become the digital products manufacturer can not evade the fact that digital products, and as China’s core technology and product R amp;amp; D and industrialization of supporting the continuous development of digital products as well as domestic camera, digital camera market matures, international and domestic brands of digital products the focus of competition between producers from the beginning of the technical performance of the contest shifted to distribution channels, a digital channel for the smoke of battle has been getting played. Agent system: Digital channels struggling Homogenization in the digital products of today, ‘channel is king’ has become a consensus in the industry. Judging from the current point of view, the main distributor of digital products such two major ways: First, through computer products, agents and distribution channels, namely, IT channel, specifically: the city around the computer product sales counters, computer or computer inside the city outside the city The IT brand shops; second is through a traditional camera sales channels, specifically: department store counters photographic equipment, video equipment stores, in order to triple the State represented by the United States and other large