Digital TV era of marketing changes.docVIP

 PAGE \* MERGEFORMAT 7 Digital TV era of marketing changes Technological developments are changing the world, change lives, change the way we can change everything: mobile phone from the communications tools into a smart mobile devices, Internet browser from a simple reading into a highly intelligent interaction, and our TV is now being from analog age to the digital age. And cell phone signals from analog to digital signal phase to phase, analog TV into a digital TV, they change is not just a change in broadcast standard, but also enhance the function and experience changes, marketing changes and brought about a series of the corresponding impact. 2004 is the number of years of radio and television and industrialization, China has begun to promote the cable from analog to digital conversion as a whole. In 2008 China to comprehensively promote terrestrial digital television, will be closed by 2015 analog TV signals, the nationwide popularity of digital television. The advent of digital television is not only forced an analog TV which lasted less than one hundred years come to an end, is about to trigger a major change in marketing mode. Digital TV Era Opportunities and Challenges Compared to analog TV, digital TV in the image clearer, more realistic sound on the support of the business has more, so they bring very different marketing model. This is for advertisers presents both opportunities and challenges. The overall rise of digital TV, has made the marketing advertisers range from the family to the outdoors, first of all digital mobile TV brought a series of shocks. According to authoritative data analysis, in-vehicle (bus) digital mobile TV has become the investors and advertisers of the new favorite. Report shows that in 2007, mobile TV terminals the size and operating income will be leaps and bounds. At the same time, public transportation mobile television advertising highlighting the value, but also a direct result of China’s advertising market-ch