Digital TV Standards- A never-ending marathon.docVIP

 PAGE \* MERGEFORMAT 11 Digital TV Standards: A never-ending marathon Prolonged terrestrial digital TV transmission standards battle is still not an end. Early December, the National Development and Reform Commission insider told us scheduled to be introduced this year’s digital TV terrestrial transmission standard is still not out of it. August 13 this year, at the completion of all technical testing, digital TV standards into GB team will plan was submitted to the National Development and Reform Commission. And declared the end of this year will be introduced this standard. The matter of survival of the news that a large number of digital TV operators in waiting, but no news after the criteria have as always. Since the end of 2003, terrestrial digital TV transmission standard-setting run aground, blink of an eye has been for two years past, because in the future after the introduction of national standards, the domestic implementation of all other criteria will be transformation of a planned force. The standard of long-delayed unsuccessful head hanging like a sword, so that a large number of investors in suspense, and always maintain the ‘one foot included, one foot out’. Lack of helplessness in the face of the standard reality, ‘no investment is waiting to die, the investment is a big court death. ‘On the one hand, viewing wireless digital TV market growth in the market every month the number of tens of thousands of customers to make these companies cardiac endless, whether to abandon or reduce the investment implies that the concession on the market, the loss of profitable business opportunities. On the other hand, if the investment is too large means that after the introduction of national standards, the terminal replacement cost is too high, several hundred million dollars investment will be failed to be implemented, enterprises are facing a loss. Paradox of this development to make digital TV operators and manufacturers have caught in a dilemma chao