Direct into the era of brand competition.docVIP

 PAGE \* MERGEFORMAT 19 Direct into the era of brand competition Moderator / reporter Chen Liang Hu Yuanjiang: Beijing Hai, President domain management consultant Qin Yongnan: China Economic Reform Research Fellow, Institute of Management Sciences Ye Hengwu: World Chinese newspaper editor With the direct legislation in 2005 and 2006 the first year of the establishment of direct sales, direct selling industry of China in 2007 is more worthy of attention and expectations. In the open, standardized, and awarded a license, get license background, the theme of direct sales in 2007 gradually transferred to the innovation and change, standard adjustment, corporate branding, product diversification, the above e-channels, in particular the construction of the brand determines the rapid development of the direct selling industry in 2007, is a layout competition in the market, its most important competitive force is that brand building and management. In the July 6 to 8, from lt;lt;directgt;gt; magazine planning the operation lt;lt;first hundred Chinese Leader Roundtable wealthgt;gt; in the outskirts of Shanghai Sun Island Golf Club was held, and a complete success. In the subject the “dialogue, cooperation, prosperity - the gradient from the Red Sea to Blue Ocean Road” forum, journalists and Hu Yuanjiang, Qinyong Nan, Ye Hengwu three senior experts on direct selling business direct marketing, brand building issues in-depth discussion. Direct marketing is not just a business Moderator: long ago, direct selling company Amway proposed “direct marketing is a business” argument, which at the time and even at this stage have a certain influence, but under the current market environment, this statement is not scientific and comprehensive. you see how this view? Hu Yuanjiang: Since the Amway company proposed a “direct marketing is a business,” then, is very suitable for the market at a certain stage, because before nobody paid much attention to direct, no such m