Disadvantaged marketing strategy - Market challenger strategies.docVIP

 PAGE \* MERGEFORMAT 27 Disadvantaged marketing strategy - Market challenger strategies At least in our deadline on this day, Lucky’s joint venture with Fuji outlook remains ambiguous. Late last month, one called ‘the Kodak lose a chess move, a joint venture Lucky Fuji photographic industry big change in the situation’ the article reported, ‘breaking news’ - Lucky and Fuji will be held in mid-July, held a press conference officially announced a joint venture matters. Then each side has denied the authenticity of the disclosure of information by the media, but they are leaving room for a discerning eye can see, the media reported not groundless. However, our concern is not Lucky, Fuji whether a joint venture can succeed, but in China, a huge light-sensitive market, the original Kodak, Fuji, Lucky the three pillars of the strategy pattern will occur, what kind of change? As an absolute leader in the industry leader - whether Kodak because such a joint move, but being trapped in a passive and negative? Second child, youngest closely work together to challenge the industry leader and offensive, and this is an important strategic industry challengers. We have seen, HP, Compaq, the joint, making it a strong challenger to IBM Big Blue; Kelon, Meiling’s hand, aimed at tilting the throne of Haier refrigerators boss ... ... In any one market segment, will have their own leader or leaders, such as Coca-Cola, Procter amp;amp; Gamble, General Motors and so on. Similarly, in around them, there is a group of challengers lining up. ‘When those market leader in business with the customary way, the challenger has established a greater ambition and the use of fewer resources are to reverse the situation. ‘ ‘In the industry occupies second, third and subsequent ranking of companies can be in second place or followers of the company. For example, Colgate-Palmolive, Ford, Pepsi and other companies. The second place are two kinds of gestures can be used in one of: they can atta