Disadvantages of restricting the development of the five agents.docVIP

 PAGE \* MERGEFORMAT 10 Disadvantages of restricting the development of the five agents 30 years of reform and opening up, China’s development has attracted worldwide attention, opening the world economy of China, China has become the locomotive of world economic development, and economic development compared to the cosmetics industry, and the pace of economic development have significant gaps, and cosmetics manufacturers, distributors and stores, and far from other industries. China’s emerging more and more Fortune 500 companies, the emergence of many world class companies, world-class brands, the cosmetics industry is very evident but weak, especially in agent level, to date, have not found a super-agent, also did not find large well-known agents, the lack of leading enterprise distribution channel, fully explain agency level, there is a serious problem. Vine wrapped around the tree Disadvantages: agents to follow the growth of the brand, not an agent, by virtue of their achievements in the strength of a brand name, dealer channels, manufacturers can only assume the role of risk transfer, only the carrier of the brand to the market, the lack of competition in their own advantage, not on their own ideas and capability to make up the brand, agents have become the brand’s accessories level. More and more agents, manufacturers and brands have been reduced as a slave, obey all orders in the factory, following the brand’s policy rules, complete loss of bargaining voice, overwhelmed by manufacturer and brand, in spite of , agents, or suffer in silence, submissive is already commonplace. Agents rely on the strength of manufacturers, relying on the influence of driving their own brand, so that the agent is not forever, nor can it become a big business, not to become a world-class enterprise. Manufacturers and brands are the tree, agents are a support the vines, the vines can not grow trees to leave, the agents must be before they can become bigger and stronge