Digital marketing, to attract attention and sales force which is more important-.docVIP

 PAGE \* MERGEFORMAT 8 Digital marketing, to attract attention and sales force which is more important? Internet era, no numbers, no marketing. 2011, in China, the Internet so that other media catch: There are 392 million urban population are using social networking sites, 50 percent of Internet users active in more than one social network, 30% of social network users published or seen on brand-related Comments, Chinese Internet users online time per week for 18.7 hours, in March 2012, a micro-blog users reached 300 million, more than the total global Twitter users, 80% of the urban population of young people watch online video, mobile development The fastest platform, more than 356 million Chinese people use the mobile Internet. Our consumer life is being widely phones and other mobile devices, high-speed digital media lab as deputy director of the MIT Professor Shi Jingyu said:. ‘Information like water, it passes through the water flow significantly faster digital channels, marketers need to changed to cope with the new reality, in this world, real-time has become a new keyword. ‘role of advertisers and consumer groups in the event of displacement, before advertisers are simple one-way marketing becomes more and more empty , can not withstand scrutiny, consumers become dominate. In this context, China’s digital marketing prelude played a blowout. As this summer’s ice cream war, has just kicked off, had burgeoned: Nestle’s new concept popsicles - stupid NANA, with highly innovative products and interactive means of communication, tempt the appetite of consumers, in many places, the product is not listed, it wistfully, a listing like looking like a treasure hunt on the Internet, stupid NANA information is everywhere, from the micro-Bo to games to video, digital marketing can be described as nothing to do, while and the way the snow The ‘Angels amp; Demons’ is also initiated at the digital marketing offensive to the consumer’s mind, in the form of micro