Director who stretches through! Do not get on the ground!.docVIP

 PAGE \* MERGEFORMAT 10 Director who stretches through! Do not get on the ground! ‘Advertising can not make any money’, ‘advertising tired啦 ‘, ‘I do not want to advertise a’! The more advertising veterans, the more there is such a sigh. Was true that in the advertising industry for many years, I also have a similar personal experience: hard-earned customer service do not get a reasonable return, dedicated development of the company to consider the idea but with the boss is not out of step, a large number of energy for the sector and team coordination rather than inputs in the value creation ... ... Good God Is Hard to Find Every advertising, is not have had such an experience? Stand under the hot sun of the street, holding a thick stack of questionnaires, each one with a smile asked passers-by, had to endure the looks of contempt and ridicule; the dead of night, conference rooms, still smoky, several pairs of eyes that still rely on a window overlooking the The street lamp lights gradually go out to burst inspiration; when lifting the blackboard, client-oriented moment, back on the shed a drop of cold sweat, strong mouth but had to be self-confident smile ... ... Our client’s brands in order to run around having to think hard in order to advertising clients in order to promote better development of the business customers of advice. However, when we will be the fruits of labor into 200 pages of slides, and with pride and confidence of the clients speech, the customer was expressionless face nodded, only willing to draft a creative print ads pay. And is it a manuscript, its price will be met with a chop and then chop fate. Perhaps the concept of which they only need to pay only the result, while the middle of all the processes are all meaningless. However, they never seemed to care, professional services, if not the price reflect the value of professional services rendered meaningless? Those of us on what basis the so-called experienced professionals to re