Discussion on the chain store business.doc

 PAGE \* MERGEFORMAT 14 Discussion on the chain store business [Abstract] chain, the overall economic strength of a country reaches a certain level of product chain is the second known department stores, supermarkets, retail after the third revolution, the development trend of the retail chain stores. In our increasingly developed market economy today, the chain has become a good momentum of development, but compared with developed countries, the gap is still relatively large. Therefore, we must learn from advanced foreign experience and practices, to accelerate the pace of development of the chain. [Keywords:] a unified chain stores Chain from the consumer standpoint that in order to improve the quality of people’s daily life as the goal, through the standardization of technology, the use of uniform number of stores in the same firm under the management of the headquarters and take a unified procurement or grant franchises, etc., to achieve economies of scale A multi-store expansion mode of operation. At present, China is in transition to market economy development period, the growth period, the retail chain of the characteristics are: First, the retail chain stores to increase market share; the second is multi-format development, scale expansion speed; third is a regional concentration was evident; Fourth, domestic-funded enterprises account for a large advantage; fifth, Hong Kong, Macao and the increased share of foreign-invested enterprises; six-speed is the expansion franchise, but the overall effective than direct sales stores; seven is very large and leading role in supporting business significantly. First, China’s chain stores in the course of business problems 1, the chain is too small, poor efficiency Chain business is a prominent feature of scale management, chain management is a concrete manifestation of scale advantages, it can be achieved within a larger, more rational allocation of resources, so that enterprises have a wider