Discussion of trends in pharmaceutical drug prices liberalized marketing.docVIP

 PAGE \* MERGEFORMAT 4 Discussion of trends in pharmaceutical drug prices liberalized marketing Rumors about the drug prices in the open market, a ripple, some enterprises elated, gearing up, think with their own brand of market concentration and effect, you can take the opportunity to pull overstating the product price, by the right place to sell a good price . Some companies in the corner crying, frustrated, do not think you can not sell the low-cost standard, not the sales. Drug prices would help if let go, how to market various products prices will impact and influence, someone happy someone unhappy? Are drug retail prices are determined on the basis of the product’s end price? How to effectively deal with corporate marketing, neither lightly, not overreact? Classification from the channel, the flow of goods, mostly low-value products, the implementation of the wholesale purchase price, does not perform drug retail price retail price increase does not reduce the impact on the entire channel. OTC products have a certain differentiation. Part of the implementation of retail price maintenance products, intense competition and more homogeneous products perform parity bits that price wholesale price and retail price between. There are price competitive, companies usually do not rush to raise prices. But if the enterprise change in marketing strategy, it will promote the use of high-priced products blockade occupying low-cost advantage of the full range of products to the retail pharmacy drug prices has quietly improved. Some products give up hanging and clinical sales, OTC and change to go through special channels, sales of the same in full swing Department is also true. Internet pharmacies also an integral part of the retail sector, as experience dictates the cost, the price advantage is not obvious than the physical pharmacy, compared to the price, product quality and the need to ensure better management of normative and attention. On the other hand,