Discussion on the impact of electronic commerce on marketing.docVIP

 PAGE \* MERGEFORMAT 16 Discussion on the impact of electronic commerce on marketing E-commerce refers to the way people use electronic means for business, trade and other activities, is the electronic business, networking and digital. It is the emergence and rapid development of the marketing has had a profound and important impact. A correct understanding of these effects, for enterprises to adapt to the new environment, and better market segments, using advanced marketing tools and techniques to meet consumer demand is of great significance. A, marketing, changes in the environment Marketing theory suggests that: Marketing is the business of their own through the adjustment of the controllable factors to adapt to the external environment process. The emergence and development of e-commerce marketing, the first to make the external environment has undergone profound changes: 1, the market become a global market. E-commerce through the network to carry out, due to the open interconnected nature of the network, the time to enhance continuity, spatial distances have been shortened, so that economic activities are more out of national boundaries and thus allow the market to quickly become a global market, which provides businesses with a a vast potential market, while global market requires a rapid globalization of marketing means, namely through network marketing. 2, reduction of market sectors. Company traditional sales through the layers of middlemen batches to complete, while the production of e-commerce enables businesses to directly to consumers, that is to conduct direct transactions through the network. This will not only achieve 24-hour service, but also eliminates a large number of intermediate links. As the middle session to reduce the potential reduction in cost of sales, thereby reducing the final sales price of the product, which will not only help enterprises expand their online sales, but also the benefit of all with these products or service