Disease diagnosis and treatment of channel.docVIP

 PAGE \* MERGEFORMAT 19 Disease diagnosis and treatment of channel Distribution channels (also known as trade channels or distribution channels) is the product marketing system, an indispensable part of most manufacturers do not sell their products directly to consumers, but through intermediaries (ie, distribution channels). Why do companies take advantage of distribution channels, rather than directly to the product sold to consumers? In fact, the direct marketing business enormous financial resources required to protect, for example, Haier Group through thousands of independent distributors to sell their products, but thousands of dealers bought the entire property, even if Haier can not raise such a huge funds. In addition, in most cases, direct marketing is not feasible. For example: Robust across the country to establish a small retail store bottled water or purified water from house to house to sell, or by mail, it is not the reality. Distribution through many independent agency of the vast distribution network to sell Robust pure water, things will be much easier. The purpose of the use of middlemen companies is that they can more effectively reach their target markets to promote a wide range of goods, marketing intermediaries with their own resources, experience, expertise and operations, and the companies jointly develop and expand. The so-called distribution channels, it is that promote a product or service will reach the hands of consumers quickly and smoothly, was formed by a set of consumers to use interdependent organizations. As product, price, promotion, more and more homogenized in recent years, business-to-channel competition is spared no effort in Cidaoxianhong. In such a complex background, can use sound science to establish differential access competitive advantage is a dream business. However, the enterprises in the establishment of distribution channels planning blind mode, neglect of the management company Quedui caused great harm.