Dislocation PK positioning- the essence of split-level thinking 21st Century Chinese marketing paradigm.docVIP

 PAGE \* MERGEFORMAT 8 Dislocation PK positioning: the essence of split-level thinking 21st Century Chinese marketing paradigm In recent years, from the ‘Blue Ocean Strategy’, ‘The World is Flat’ to ‘long tail’, ‘bottom of the pyramid of wealth’, along with fragmentation of the global commodity and consumer personalization trend in the world of marketing theory development of a gradual transition from the pursuit of the most popular marketing strategy ‘grand narrative’ to address gaps in the ‘Defragment’ stage - Western traditional marketing theory has finally entered the curtain call before the ‘end’ - the business community about the popular marketing ‘grand narrative’ has been basically completed. Focus marketing sector is concerned, but also from the so-called ‘branding’, the transition to create ‘business model’ good business model, the outsider, usually through four stages: invisible, despise, can not read , can not keep up because in the 21st century, a good business model, almost without exception, are the product of ‘split-level thinking’: the upper surface of the main industry is looking at A, in fact, the essence of real earnings is B. Because only stagger the surface to see the deep essence, only to stagger competitors in order to win in the state. For example, in a split-level thinking seems - Compared to icing on the cake, timely is higher realm (flexible demand -. Rigid demand Compared to the game, time-tested a higher level (personalized Innovation - Large-scale replication Kill as compared to hemp, the enemy without fighting the soldiers is a higher realm, (bloody - not a sword Compared to the enemy without fighting the soldiers, your enemy is a higher realm (the enemy opposition - united front The world’s most happy feeling is splurge, this is the world’s most profligate be happy to share, below, combined with the development trend of split-level thinking and 21st century marketing methodology, sharing three sentences: First,