Disney re-issued cell phone assembled.docVIP

 PAGE \* MERGEFORMAT 6 Disney re-issued cell phone assembled Disney, never a fever the brand, a representative of laughter, creativity, brands, made in many areas the status of representation. In September 2005, at Hong Kong Disneyland, the occasion of the official opening of Disney limited edition Mickey Mouse phone officially available for sale, selling hot. At the same time, and Putian to cooperate in the country have begun a large-scale access to a terminal, but after some time, Disney Mobile did not occupy a seat in the major terminals in the two cities Needless to say, and basically did not see his shadow , I believe that, in the cartoon, entertainment, is not no room in this market segment, but rather a channel partner selection and unreasonable action makes much of its development has been constrained. As we all know, Disney’s brand appeal is laughter, entertainment, is creativity, is a good service, in and Putian’s the ‘Capitel’ brands co-channel operation, it simply is to tie together the train in both directions not a lose-lose is to break up. Capitel early stage of development in the domestic mobile phone, with its C6088, C6288 and so on several extremely compact clamshell mobile phone made in a short time to become a member of the first group, however, when the competition started heating up because of its inconsistent quality, slow response to factors such as sale and quickly become a third-line brand in domestic mobile phone sharp rise in 03,04 years, Capitel has slowly withdraw from a market, by 2005, every major area of its streamlining of the staff, and ultimately undo the various sub - companies and agencies, while Disney will choose at this time, Putian, chose Capitel and its addition to the huge fancy Putian system capabilities, really can not think of anything still fancy him. In the limited-edition Mickey Mouse mobile phone sales was strong when Capitel not be able to advantage of the opportunity to promote Disney’s mobile phone in Ch