Disorientation of the terrific.docVIP

 PAGE \* MERGEFORMAT 16 Disorientation of the ‘terrific’ In 2004, it can be said for cold drinks industry ups and downs of the year, the soaring price of raw materials, consumer apathy to face new promotion, the two main international beverage giants Nestle and the road with snow down to the low-end market worth moving forward strongly, led to a variety of reasons beverage business pressure surge. China cold drink industry dominate the field by Ely also been eventful, full of this year to create new products ‘terrific’ failure to extend the Erie ice cream in the glory of past years, the market fumbled. Market back Terrific series of ice cream was launched in January 2004 the new powerful Erie is divided into five single items: ‘it is really great’ is a relatively low price, weight 85g, 30 sticks, dealer invoice a single box price of 28 yuan (soon to adjust 27 million); ‘respect clever’, ‘Dream clever’, ‘Miao Qiao-Xin’ weight 80g, ‘Snow Crystal Heart’ weight 75g, both 30 loaded, dealer invoice price of 30 yuan. Some items suggested for more than a single terminal to open the fare is 33 yuan / box, suggested retail price of 1.5 yuan / support. Terrific series of packaged ice cream, are used commonly used matte film and Metallized Film, process the use of canned pull mode, the structure is not very complex texture is characterized by jam, hazelnut, chocolate, cookies, etc. as the main feature, flavor emphasis on the Northern markets. Terrific series of ice cream on the market, the time when the northern cold drink before the Spring Festival season, the products Erie ice cream with dense sales network rapidly distributed to the terminal. At this point, the market for real goods, the reaction was neither hot popsicle not too cold, as opposed to ‘konjac crisp’, ‘Rush Hour’ and other products, it should be not too bad. Then, less than a month’s time, really great ads on the CCTV at the same time started a few gold spots-the provinces will also center stage for tel