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Display Contest, the brand visible
In recent years, Chen Lie contest term often newspapers. Whether in the drug manufacturer, or in retail outlets, stores display as landscaping stores, an important way to promote sales, has caused great concern. To enhance front-line practitioners professional skill personnel, marketing activation stores atmosphere, planning various national drugstore theme display contest in pharmacies have emerged, its main purpose is to stimulate the purchase desire and motivation of customers, to meet customer’s buying psychology. Currently on display contest, mainly corporate and business cooperation with the media operate in two modes separate paper from industrial, commercial respective angles to explore, analyze, display contest how to make the brand visible! From the perspective of activity: exploring innovative and collaborative Chen Lie contest is undoubtedly the industrial and commercial cooperation has played a good role in promoting, but throughout all of the events will lose popularity, loss of participation, but also to reducing the effects of Chen Lie contest, so in the event, on how innovation and business cooperation before Chen is a key element in the success of the strong competition, and only in this way can achieve brand landing, the brand visible. So creative display contest is certainly worthy of reference for the creative merchandising display is to make the shape of the eye to attract more customers, that customer-oriented retail establishments, by furnishing goods and background space, trying to reflect a series of related fashion products aspects of mutual relations, inner meaning, value proposition, brand culture, and sales strategies in order to enhance the value of their goods themselves and to achieve the purpose of selling, Chen Lie form. Chen Lie contest, imitation is a necessary stage of growth, so the ideas in Chen Lie We do not exclude imitation, even if it is for the impr
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