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Dissect Promotions problem- put an end to banla sub Promotions
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Dissect Promotions problem: put an end to banla sub Promotions
Banla the child is a relative over-marketing promotions, another major problem related to the concept of promotion. Accordance with the literal meaning of what it means is: not carried out thoroughly, effectiveness and continuation of the lack of excitation was reduced promotional activities. In contrast is this: the consumer audience, the coverage of an object such as marketing, influence, and the extent of the length of time.
Corresponding to this interpretation, banla characteristic sub-promotional reasons, like to know more of. This article will concentrate on the consumer part of the promotional talk.
Banla causes the characteristic sub-promotional
Banla cause of sub-sales promotions result is not satisfactory to a very important factor. It has the following four major characteristics of the causes.
First, the lack of promotional activities the designer a clear understanding of the effectiveness of promotions
Product life-cycle of each promotional activities, not only in large differences in goals, that is the same one at different stages of the life cycle, there are also utilitarian purpose of a different bias.
Part of the business case, business promotions in the off-season when their main purpose is to squeeze business capital and warehouses, to withstand competition, increased business focus and marketing efforts for the season when the sales of the fiery pave the way; peak times promotions, direct The promotion aims to clear the channels of business links in the distribution chain turning negative resistance, in order to cast anti-rust oil marketing chain, to enhance its smoothness. This is to increase market share in the actual measure is ‘off-season to do the market, sales of season to do’ one, then come the main reason.
As can be seen from the above that is the business, rather than confined to a certain level distributor or terminal operators. However, t
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