Dissect Promotions problem- solve the over-promotion.docVIP

 PAGE \* MERGEFORMAT 22 Dissect Promotions problem: solve the over-promotion In order to facilitate understanding, prior to entering the body, it is necessary first to ‘over-promotion’ to explain the concept. The so-called ‘over-promotion’ refers to is this: to promote industry competition in the market worsened, prompting further promote the effectiveness of passivation, prompting even more disproportionate than the input-output and lead channels, the relationship between business interests and members of human action, and business promotion aspirations runs counter to the behavior of all promotions. From this we can see that over-promotion has its distinctive features and deep causes. Characteristics of the causes of excessive promotional Looking at a number of over-promotion, its characteristics are often presented with the causes of the stalemate, difficult to separate talks. First, except for some promotion, honor and spiritual motivation, the majority of promotions, as are businesses at the expense of current profitability in exchange for a larger (or stable) market share, larger (or stable) sales and total profits of the desire to be allowed to be carried out. In other words, the majority of sales, as it ultimately can be converted into money, which are embedded in the price based on the behavior. Only, including direct and indirect distinction. A direct example, price reductions, discounts; indirectly, for example, purchase gifts for the merchant the amount of material incentives, travel and learning opportunities, incentives for consumers to buy gifts; and so on. Second, we can see from the promotional a major feature of a highly utilitarian. That being the case, it will definitely affect and damage the interests of competitors. For the maintenance and even the purpose of expanding their own interests, most opponents will naturally be to close to or even greater than their own handwriting range of promotions, to fight. This makes the extreme com