Dissemination of the marketing.docVIP

 PAGE \* MERGEFORMAT 7 Dissemination of the marketing Modern media itself is an integral part of marketing, while the modern marketing and dissemination of the two processes have been combined, blending of water and milk. Therefore, the modern enterprise CEOs, one can not think of location, there should be dissemination of the concept can be realized the extent and degree of consumer recognition of the estimates. The two companies are responsible for planning integrated thinking, a professional to put the smallest, so that the highest incomes. China’s advertising industry is a long introduction, digestion, and then imported, and then the process of digestion. Advertising and communication as a spiritual thing, is inseparable from economic development and progress, it said, ‘Integrated Marketing Communication’ in China’s wind-sheng, not just marketing, advertising people who ‘made the wind’ and the results, but should be attributed to China strong economic growth and higher-level requirements. Integrated Marketing Communication in China needs an objective attitude. 4A were as international and local ‘to follow suit by’ the ‘build wind’ movement, Integrated Marketing Communication has been almost deified, in fact, became the theoretical attainments and advertised a weapon to lure customers. In fact, the Integrated Marketing Communication is not a mysterious thing, from the planning models and strategic thinking patterns can be seen, integrated marketing communications in many of the practices that we have done in practice, and we lack is a kind of from the conscious to the spontaneous have practical process and localized, systematic re-creation. China’s advertising industry’s development has lagged behind Western countries in the past half a century, this backwardness is comprehensive. If advertising in the broadcasting industry in mainland China to conduct a basic orientation, it should be out and out ‘students’. Then we should from the Integrated Marketing