Director of Marketing is responsible for children under the new systems brand decline.docVIP

 PAGE \* MERGEFORMAT 6 Director of Marketing is responsible for children under the new system’s brand decline In China, most of the enterprises in many industries are implementing the project director of marketing, organization and management accountability framework, most of which are done, director of marketing sales background, winning in the marketing of ‘buyer’s market’ pattern, with ‘commander in chief of all sales ‘Many enterprises have become the guiding ideology of the business. In this aspect, from the rich practical experience in marketing sales personnel selection and training of marketing or project management personnel as the company’s director of marketing, has its inevitability and rationality. Marketing, strictly speaking, includes business / project management operations and product / service sales, business operations is the sales planning and guidance; sales operations for achieving business value and business purposes, the ultimate means. Therefore, to define the duties should be the project director of marketing and sales operations of policy formulation and policy implementation monitoring of people. Logically speaking, corporate / product brand building as an important part of business operations, product sales should advance with the times, the formation of benign interaction. But the crux of the problem due to the presence of a number of deviations, leading to accountability under the director of marketing for corporate / product brand marketing, the results tend to be a decline in the child. The first is the terms of reference, director of marketing and business indicators for assessing the deviation of their owners. Boss in the office on the mandate entrusted to the project director of marketing and sales operations, which operate mainly refers to the product development, marketing, promotion, brand building and team management. However, marketing director for the assessment of indicators, most of them focused on their short-ter