Director of marketing for the long-short dilemma.docVIP

 PAGE \* MERGEFORMAT 6 Director of marketing for the ‘long-short’’’ dilemma Li Ao’s speech in Beijing, had talked about a story: the United States under President Johnson, Secretary of State威廉西沃德 Tsarist Russia from the hands of seven million U.S. dollars to 200,000 U.S. dollars fee plus the cost of purchase of Alaska, an average of two cents per acre of land . But at that time, the American people are opposed to this sale, consider the purchase of this piece of ice and snow is a wanton waste of the land, incomparable stupidity. Seaward In an interview, when questioned, said: ‘I do not know what the benefits of buying this land, but I hope that our children and grandchildren will ultimately benefit from it. ‘It now appears that the Americans had to thank the Seward vision. Li Ao as trying to make is, leaders sometimes need to have a long-term perspective, but people are often short-sighted. Similarly, the general staff, they more often take into account current interest. Especially the sales staff, as one hit single, staring at the prevailing sales and commission, it is difficult to consider more than one year thing. This is also normal, but also ‘decision to head butt’ results. But director of marketing, the long-term benefits for the first, everything else is not necessary for discussion. And in essence, long-term interests and short-term goals there is no real balance. Take into account the short-term interest is only to solve current problems and contradictions. Even though sometimes the amount of the expense of long-term interests, but also to break through the limitation of resources, improve long-term benefits can be realized and is good for long-term interests of the pursuit of quality is constant. So, as a company to break new ground outside the ‘general’, must assume the responsibility vision, keep in mind the long-term business interests of workers at the grassroots level to understand and tolerate short-term benefits can not be damaged when you