Dislocation- accounted for the first second to succeed.docVIP

 PAGE \* MERGEFORMAT 3 Dislocation: accounted for the first second to succeed “Positioning theory” is called “the greatest impact ever on the U.S. concept of marketing”, but leave the “split” way of thinking, it is difficult to find “positioning” of the deep nature. “Split” is “positioning” of the drug primers. “Split” is a kind of thinking through the phenomenon, revealing the essence of thinking. Because the world of things and phenomena in almost all the points are level, only by adherence to the “split” before they can stagger the surface, that things behind the phenomenon hidden deep nature. “Positioning” appears on the surface is “to identify a location” only, but many people do not understand, “positioning” position is not required by general location, but “first.” Positioning theory is not “what products to sell who “but” what brand in the minds of consumers what is the impression. “ After all, “positioning” is about “accounted for the first” theory. Because “first” left the deepest impression on people. Positioning is accounted for first, because people often only remember the first, can not remember the second. In many cases, that the extreme point, the first is the only and the second is failure. However, some astute readers may point out: there are some brands through the “second account” and have been successful you? For example, the United States, “Yifei Si Taxi”, the face of the industry boss “Abkhazia” to play the “we are second child” slogan, but a success. As another example, China’s Mengniu, beginning a business, the face of the industry boss “Queen”, also played the “Mengniu, Yili to learn to do the second Inner Mongolia dairy brand,” slogan, but also a success. Oh, I want to say is: Do not be fooled by appearances. Thinking there is no “split” representation can only ever be seen. (Professor Lang said more extreme than I am - who are thought surface, and those who have learned is wrong We only use “split-level thinking”,