Distribution Management Six Mistakes.docVIP

 PAGE \* MERGEFORMAT 17 Distribution Management Six Mistakes ◇ If you observe, whether in the hustle and bustle of the city, or a remote mountain, one can buy Coca-Cola, Coca-Cola overwhelming success of its industry-leader position. If a product sold in the market is not open, even if its brand no matter how good, well-known re-arming, its operation of the business is meaningless. Distribution is also called the shop the city of enterprise short-term goal of regional markets to develop a method, primarily enterprises and distributors for retailers to carry out the work to convince to agree to distribute the company’s products. In practice, many business-to-sales due to a lack of in-depth knowledge and scientific understanding, the result is either sales target is too large, without achieving the desired results; either Distribution lack of effective positioning and laying out of the cargo but do not sell out; or blind pursuit of the enterprise Distribution rate and sales volume, while the loan recovery became a mist flower, in the water ... ... then, sales of companies how to effectively do that in the end? To solve this problem, I think it is necessary first to talk about the companies that exist currently in sales all kinds of errors: 1, distribution target is not clear 1, target is too large, not practical (1) lack of effective market research and forecasting Distribution formulation of goals does not depend on subjective assumptions to make decisions, which required the analysis of market opportunities and business advantages, based on market research and forecasting is the goal to develop the premise and foundation. There are many companies prefer to spend a great deal of manpower, financial and material resources to carry out sales work, and few are willing to extract part of the funds in the target market before sales, sales targets and other conditions necessary for understanding and analysis of the results of the development of sales objectives