Distribution model change- Beyond business Sheng Sijie-.docVIP

 PAGE \* MERGEFORMAT 21 Distribution model change: Beyond business ‘Sheng Sijie’? DRP, Distribution Resource Planning short, also known as distribution resource planning, its narrow meaning, refers to the distribution network, inventory planning and management, mainly including orders, inventory, financial transactions and so on. Broad DRP system, in the distribution chain inventory, sales orders on the basis of management, but also joined the financial management, customer relationship management, logistics management functions. Simply put, the management range from corporate sales to agents, to distributors, the inventory throughout the warehouse and material scheduling management system, called up in distribution resource planning, referred to as DRP. For the production and marketing integration to large businesses and stronger and wholesale type business enterprises, DRP is indispensable. DRP application, on the one hand, can predict the future demand for inventory and order, control marketing expenses, reduce channel marketing costs, to strengthen the control of accounts receivable; the other hand, can greatly enhance the marketing of the business processing efficiency and reduce employee strength, improve the efficiency and accuracy of information transmission. However, the present situation is that not all changes in the implementation of DRP businesses to be successful, many companies also began to pick up the resulting death. In fact, we know that, DRP as a distribution management system is generally developed to a certain scale enterprises in order to regulate the distribution system in particular to strengthen the control of sales branches taken a management approach. However: Why not on the number of companies are always eager to DRP? Why do many companies are on the DRP reactive or to return to the last unfinished? Why do many companies now days on the DRP will be more sad? A number of changes implemented DRP business end result, not a ‘p